5 social media sins to avoid

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Image credit: Rendani Mukheli

The connected nature of our world forces us, to a certain degree, to consider how we portray ourselves on social media channels we choose to engage in.

Take note of the following things to avoid while painting your digital town red (or whatever colour of your choice).

1. In-authenticity

There’s something powerful and beautiful about human beings I admire. They are a shrewd species! Think of the time you came across a person who wasn’t genuine about what they were talking about, you didn’t know their level of knowledge and passion of the subject, but you knew. You picked it up.

The people with whom you engage can easily pick up when you’re putting on a front. It’s hardwired in them.

2. Being on social without an objective

You’re sure to wander aimlessly without knowledge of what you want to accomplish using online social platforms. The problem is, anything goes.

First thing’s first, ask: who am I? (What makes me tick; what do I love; what are my passions, et cetera) and what do I want to represent, and then weave that into your existence on social media.

3. Forgeting the internet is a public place

One of the surest and fastest ways to tarnish your reputation and good standing in society. This is a mental game: online social platforms are designed in a way that makes you forget that whatever you publish goes and netsles in the bottomless pit that’s the internet (which archives almost everything). Essentially, they’re websites.

On your daily use of them, never lose sight of the sobering fact: what you choose to publish is seen by the world and often, it’ll judge you by those musings and rants.

4. Using social to ONLY sell

They’re reffered to as social for a reason. These platforms were inherently made for people to connect. If you want to plug in your business and start selling on these platforms, go about it the social way.

Humanise your brand and build your online existence to communicate and engage with audiences the way people would ordinarily converse with one another. And, don’t exist only to sell, add value!

5. Plagiarising others’ content

In my time using online media platforms for my learning, entertainment, networking, et cetera, I’ve often found people who use other people’s Tweets and pass them as their own.

I’m reminded of a guy I know who copied Gayton McKenzie‘s Tweets and posted them on his Facebook page. He appeared smart and thoughtful for a long time until I started Following Gayton. His credibility crashed spectacularly. (I even unfollowed him on Facebook).

Never be found using another person’s words and thoughts or photographs they own and pass them as your own creations. Be comfortable in your level of knowledge and display what you know while on the quest to know more. Never be inauthentic!

I have to admit, social media has helped me learn a lot, become a vorcaious reader (because there’s always something to consume) and made me connect with individuals who’ve expanded my wordview.

The overall point is: this form of media is a powerful way of creating a more curious, creative and powerful you!

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THEMBA JAY,

Communicate Your Genius