The world in which we live today presents vast opportunities to start movements and lead. And not hide ourselves from responsibility.
Three young guys, Rendani and Fhatuwani Mukheli, and Vuyo Mpantsha, first set out to start an art movement, taking photos of beautiful Soweto.
The reason was simple: they wanted the world to see a different — and breathtaking — side of the township in which they grew up. By extension, this narrative grew from the township to portraying just how Africa is a beautiful continent.
So they began photographing different locations and subjects and published them on their Tumblr blog.
There’s something special that happens when you set out to share your gifts with the world. They multiply.
And with the advent of tools that allow for vast connectivity with people literally anywhere in the world, the impact you stand to have when you share your talent, what you do really well and often, with the least effort, is beyond comprehension.
The talented trio then received calls from overseas countries, enquiries about them exhibiting their work beyond Africa. An avenue had opened.
Through a photography blog.
Today, they stand proud as African ambassadors and creators. They have done terrific work through ISADY; from campaigns with Diesel, Jeep, Coca Cola, Levi’s, right to hosting exhibitions in Norway, England and have even sold their work in Japan.
I See A Different You exposes many of us by being a case study that it is much easier to hide behind one’s desk or cubicle, or the factory assembly line. Hide from doing exceptional work that touches other people because it comes with responsibility.
Hiding comes in many innocent and seemingly justifiable forms. The excuse of a lack of money, transport, tools, clutching to safety, deliberately producing mundane work cos we’ve been taught that attracting attention isn’t necessarily a good thing, the list goes on.
But if three young people who met at a local church in Pimville, Soweto, South Africa, can boast about having traveled the world, met interesting people and collected awe-inspiring experiences, and they did not even have a full-on website to start, just a blog hosted on Tumblr — what is holding you back from impacting the world with your genius?