Cash in on your talent

This is easier said than done. Partly because formal education is not designed for people who make creative work. Work that might not work. That’s what art is. It doesn’t have a process with which it is created.

Art largely depends on emotion.

How does a Poet make a lot of money in the creative economy in its current form? Of course they can do live performances. But that should not be all. They should be able to fly around the country doing consulting work in corporate companies and government departments advising people on how to write effectively.

How to use writing to communicate their work; how people can use writing to express themselves and publicise their projects. (Like I do with my blog —

A Poet does not need to be limited to the stage, reciting rhymes. They also need to be on stage as a consultant talking about the power of the written word.

They can also double up as a Professional Speaker (they recite rhymes in front of audiences anyway), and as a Copywriter.

That’s just one example. The bottom line is, people cashing in on their talents is an awesome thing. But it is hard for many to do so. (I am also going through a few challenges while doing this — am learning lots, too.)

Consider this. How do you even begin charging for emotional work? It’s not a like a T-shirt printing business where you can weigh against the cost you incurred to produce a shirt — thus charging R100 more to make some profit. Here, you create work that is intangible. You need to factor in your time, expertise and the inherent value of the work you’re doing.

And often, you need to price work on a case by case basis. So a template flies out of the window.

Although difficult, I am having fun learning how to create a business around my talents. What a journey!