Try Doubting Yourself A little less This Year

I’ll write it once more, with a little more emphasis: Try Doubting Yourself A little less This Year! I write this with so much authority because in 2018, I did some stuff I thought difficult some three years back! Identifying myself as a Content Strategist / Director was one of them. I eventually figured: because …

World-class writing from everyday moments and the word business

So, I am having my writing be inspired by everything around me. Case in point: the image above could inspire a short story. And the story needn’t get published — it might as well be a practice short story; written up, read up and promptly shredded. World class athletes train and get sharp with each …

Conversation and emotions

It is fascinating, I find it, for a human being to talk about their issues and some time after that, feel better. Lighter. Upbeat. It is astounding. I mean, you haven't solved the problem(s) yet. Just merely spoke about them. Talking has that much impact. I am always impressed, for instance, by how much clarity …

#ThembaJayWriting decoded

Writing copy is the art, the science of being able to discern what word should go where and how just three words can carry a company’s slogan in the form of a tagline; think Nike—Just Do It!; Apple—ThinkDifferent; FNB—How Can We Help You?; Redefined Properties—We’re Not Landlords. We’re People. The ability comes from constant writing …

Worldview: The township and taverns

I am sitting in the veranda, stars glistening ever so beautifully, crickets in various spots shouting in unison, it's become an orchestra, quite frankly. All the while, from afar, I hear music blaring violently. It's a Sunday. The streets are dead quiet! But, I can mental-picture clusters of people, smothered, crushed together and sweating up …