#ThembaJayWriting decoded

Writing copy is the art, the science of being able to discern what word should go where and how just three words can carry a company’s slogan in the form of a tagline; think Nike—Just Do It!; Apple—ThinkDifferent; FNB—How Can We Help You?; Redefined Properties—We’re Not Landlords. We’re People. The ability comes from constant writing …

Looking inward in order to impact the world

The sky, as the clock stood at 12:20 AM, central African time, was somewhat navy. Beautifully dark. Crystal. And I should tell you that it had been so from the morning – without a trace of clouds. The feel of the wind was just a mixture of warm and cool. Warm enough to wear short-sleeved …

Sitting in silence

"To make the right choices in life, you have to get in touch with your soul. To do this, you need to experience solitude, which most people are afraid of, because in the silence you hear the truth and know the solutions." So said one Deepak Chopra. And I can attest. I have been going …

When writing, you cannot hide yourself

What a lot of people do not appreciate enough is this: Writing reveals even things you don't want to share. That's because writing spills out your guts to the world in ways you might not fathom. It exposes you. Writing down your thoughts is a dynamic activity. So, this means the writing on your Facebook …

De-cluttering and starting anew

Efficiency steps in the moment you get rid of clutter and achieve total simplicity. Things presented simply attract attention and stand out because of our inclination to complicate the life out of things. The big lie that has come to be worshipped (albeit privately): Complicated and intricate translates into impressive. It's precisely the reason we …