Try Doubting Yourself A little less This Year

I’ll write it once more, with a little emphasis: Try Doubting Yourself A little less This Year! I write this with so much authority because in 2018, I did some stuff I thought difficult some three years back! Identifying myself as a Content Strategist / Director was one of them. I eventually figured: because I …

World-class writing from everyday moments and the word business

So, I am having my writing be inspired by everything around me. Case in point: the image above could inspire a short story. And the story needn’t get published — it might as well be a practice short story; written up, read up and promptly shredded. World class athletes train and get sharp with each …

#ThembaJayWriting decoded

Writing copy is the art, the science of being able to discern what word should go where and how just three words can carry a company’s slogan in the form of a tagline; think Nike—Just Do It!; Apple—ThinkDifferent; FNB—How Can We Help You?; Redefined Properties—We’re Not Landlords. We’re People. The ability comes from constant writing …

When writing, you cannot hide yourself

What a lot of people do not appreciate enough is this: Writing reveals even things you don't want to share. That's because writing spills out your guts to the world in ways you might not fathom. It exposes you. Writing down your thoughts is a dynamic activity. So, this means the writing on your Facebook …

It’s a perfect evening (or, is it?)

Just a few minutes go, I left the house to go gaze at the sky. Okay, okay. I'll be honest: I went out to take a pee. And I felt the breeze on my skin as it permeated and occupied space. Absolutely peaceful. After I was done relieving myself, I promptly decided to take a …